Marketing Manager

Marketing department

United Arab Emirates

Key Qualifications

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of SMM, web-analytics tools
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in online/offline marketing and measurement
Passionate about IT products and services

Required Qualifications

Bachelor's Degree in Marketing, Business, or a Related Field
5+ years’ overall marketing experience, experience in the IT field is preferable
Strong analytical and interpersonal communication skills
Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines

Responsibilities:

Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website
Build strategic relationships and partnerships with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Conditions: