Distributors are less and less interested in traditional promotion tools. Other objectives - signing up new resellers and integrators and strengthening relationships with existing ones, become of higher priority. Distributors can effectively collaborate with partners to process end-users’ inquiries and to organize marketing events such as workshops, trainings, presentations and new products roll out. Since distributors do not work directly with end-users, they do not compete with resellers and integrators. Quite the opposite, distributors offer common ground for experts, facilitating growth of professional communities. We strongly believe that creation and building up of professional communities leads to growth of the market, benefiting all of its participants.
As communication between all market players becomes more automated, conducting almost any kind of marketing campaign becomes easier day by day. Digitalization allows us to facilitate promotion of vendors’ products and solutions using only in-house capability, while adapting it to the realities of our markets of presence. This is of extremely high demand, because it allows us to measure effectiveness of each tool accurately and without bias. One of the key solutions is motivational and training programs aligned with promotion strategies in each market and continuous communication with partners and vendors.